NomadDesk

Senior Field Marketing Manager - Public Sector

The Team:

The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline -- both independently and with our partners -- and cultivating a customer community of change makers.  We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals. 

This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Head of North America Industry Field Marketing. 

At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment.

The Role:

Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Public Sector. You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals..

The work you’ll do:

• Build the yearly Public Sector marketing plan, working closely with North America Public Sector Go-to-Market leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and the global programs team.
• Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
• Evaluate and select key industry events and roundtables for participation, owning the event strategy from creation to execution.
• Design and execute Celonis-hosted webinars and in-person events to reach prospects and customers.
• Creating new programs for account-based marketing and pipeline acceleration.
• Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline, and support the adoption of partner campaign toolkits.
• Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.) and support the creation of Public Sector content to support campaigns
• Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline.
• Work in tandem with the global campaigns team to leverage and adapt global campaigns for use in Public Sector industry marketing.
• Work cross-functionally to create campaigns-in-a-box for Public Sector specific use cases that are not covered by the global campaigns team. 
• Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
• Enable the Public Sector sales, BDR, and partner teams on campaigns, key messages, and marketing programs.
• Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market, and establish a regular reporting cadence with marketing and sales counterparts.
• Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline, and assess on an ongoing basis campaign effectiveness and ROI.

The qualifications you need:

• 7+ years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
• Degree in marketing, communications, business, or related field
• Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns.
• Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams.
• Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels.
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
• Advanced ability to analyze performance metrics and use insights to guide decision-making. 
• Familiarity with CRM, marketing automation tools, and reporting platforms.
• Knowledge of best practices in modern marketing (persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.)
• Experience with diverse marketing tactics like influencer networks, industry association partnerships, account-based marketing, events, digital, email, and partner marketing to drive demand
• Energetic, resourceful and creative, comfortable with working on multiple projects in a fast-paced environment. 
• Excellent presentation skills and confidence in communicating with senior-level sales VPs
• Note: Travel will be required, approx 30% of the time