Strategic Research Analyst
The Strategic Research & Insights team supports the development of key company strategic priorities and ongoing business processes through proprietary research studies, secondary research review, insight generation, and competitive intelligence analysis. Additionally, the team supports new products and business opportunities based on market research and insights.
The Strategic Research Analyst position will be an integral member of the Strategic Research & Insights team, focusing on consumer and B2B research:
- Conducting primary consumer research studies (quantitative and qualitative) to inform internal stakeholders and drive business decisions
- Analyzing consumer feedback from various channels to identify issues and opportunities proactively
- Communicating/socializing research and insights findings throughout the organization
Specific job responsibilities include:
- Survey development, programming, and execution
- Data processing, cleaning, and coding of open-ended responses
- Track and analyze various feedback sources, including AI tools, such as Copilot, to streamline processes and procedures
- Prepare Excel and PowerPoint reports to showcase key insights from primary research and voice of the customer (VOC) feedback
- Create innovative ways to display data/insights
- Work collaboratively with departments across the organization to develop key insights and data insights driven recommendations
- Work with external sample providers to obtain third-party samples for research studies
Required Qualifications include:
- Bachelor's degree with emphasis in business or marketing disciplines
- 3-5 years of experience working in market research, analysis, strategic planning, or marketing
- Proven ability to synthesize and communicate highly complex data and key findings
- Familiarity with distilling research findings from primary and secondary (both qualitative & quantitative) data
- Experience with survey research tools such as Qualtrics, Survey Monkey, etc.
- Experience with Microsoft Office Excel, PowerPoint, SharePoint, or Teams, and Copilot
- Strong analytical and interpretative skills
- Excellent interpersonal and communication skills
- Excellent organization skills with the ability to prioritize workload and manage multiple projects
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The annualized base salary for this role will range between $75,000 and $80,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.