Sr. Digital Campaign Performance & Optimization Manager
Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you!
What This Role Delivers
You own making our demand generation campaigns work harder. We have strong reporting infrastructure - we need someone who operationalizes and translates cross-channel campaign data into specific actions that increase pipeline velocity, improve conversion rates, and drive closed won revenue growth. You look at campaign performance and say "here's exactly what we need to change tomorrow to improve results."
Core Accountabilities
1. Drive Measurable Campaign Performance Improvements Across All Channels
- Own continuous optimization across all demand channels - when campaigns underperform, identify why and drive the fix
- Lead weekly performance reviews that result in concrete changes: budget shifts, audience refinements, creative updates, channel mix adjustments
- Set performance benchmarks by campaign type, channel, and audience - hold teams accountable to improving against them
- Target: Demonstrate measurable quarter-over-quarter improvement in campaign efficiency (CPL, conversion rates, pipeline ROI)
2. Turn Data Into Revenue-Generating Actions
- Surface non-obvious optimization opportunities others miss
- Translate performance patterns into specific, executable recommendations for Campaign and Channel Managers
- Build testing roadmaps that systematically improve effectiveness (audience, messaging, channel tactics, sequencing)
- Answer: What should we stop? What should we scale? What should we test differently?
3. Own Campaign-Level Performance Visibility
- Design reporting that shows teams exactly where to focus optimization efforts
- Create dashboards that answer: "Which campaigns are generating quality pipeline?" and "Where are we wasting spend?"
- Ensure teams can connect execution decisions to downstream revenue outcomes
- Make performance data accessible and actionable - not just accurate
4. Ensure Data Integrity That Enables Optimization
- You can't optimize what you can't measure accurately. This role owns the operational foundation that makes performance insights trustworthy and actionable.
- Campaign Setup & Governance: Establish and enforce campaign taxonomy standards (naming conventions, UTMs, campaign codes, hierarchies) that enable consistent performance comparison
- Tracking Validation: Act as quality control checkpoint - ensure campaigns are set up correctly before launch across all channels (paid search, paid social, email, webinars, events, ABM)
- Data Flow & Integration: Work with Channel Managers to ensure campaign data flows accurately from execution platforms → marketing automation → CRM → analytics tools without data loss
- Troubleshooting & Resolution: Diagnose and fix tracking breaks or attribution inconsistencies - serve as the go-to for campaign-level data problems within Demand Gen
- Standards Alignment: Align on enterprise-level taxonomy and attribution frameworks while maintaining focus on Demand Gen optimization needs
5. Enable Smart, Fast Execution
- Document campaign operations and reporting best practices for the Demand Gen team
- Train Campaign and Channel Managers on tracking standards, reporting interpretation, and optimization workflows
- Continuously refine processes to improve speed and consistency without sacrificing data quality
What Success Looks Like
- Campaign and Channel Managers make optimization decisions weekly based on your insights
- Demand Gen leadership can clearly articulate which campaigns and channels drive revenue and why
- Quarter-over-quarter improvement in campaign efficiency metrics (lower CAC, higher conversion rates, better pipeline quality)
- Marketing-sourced pipeline shows measurable improvement in velocity and win rates
- Campaign and channel data is trusted - when you surface an insight, no one questions the underlying data
Required Background
- 8+ years driving performance improvement in B2B demand generation or growth marketing
- Track record of identifying optimization opportunities that improved campaign ROI
- Strong hands-on experience with:
- Marketing automation platforms (HubSpot)
- CRM systems (Salesforce)
- Digital advertising and analytics platforms
- Campaign tracking methodologies and multi-touch attribution
- Comfortable analyzing funnel performance, attribution, and multi-touch campaign impact
- Advanced Excel/Google Sheets skills; BI tools a plus
- Action-oriented - you see insights as starting points, not endpoints
You'll Thrive If You
- Get energized by finding the "why" behind performance gaps and driving the fix
- Can influence Channel and Campaign Managers to change execution based on data
- Balance speed with rigor - know when to test fast vs. when to dig deeper
- Communicate insights clearly to non-analysts and drive consensus on priorities
- Default to "what should we do differently?" not just "what happened?"
- Are detail-oriented with a systems mindset - operational discipline enables strategic impact
Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com.
Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Applicants must have the right to work in the location to which you have applied.