Senior Manager, Marketing Transformation & Operations
Who are we?
Equinix is the world's digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work.
Job Summary
The Senior Manager, Marketing Transformation & Operations will play a pivotal role in shaping and scaling the Global Marketing Operations continuous improvement engine. This role will combine marketing technology expertise, data orchestration, process optimisation, and change leadership to drive efficiency, standardisation, and innovation across the global demand ecosystem.
This is an ideal role for someone who thrives at the intersection of martech, data, process, and strategy.
Responsibilities
Strategy & Leadership
- Serve as a strategic process lead within the Marketing Effectiveness team, partnering with the Senior Director, Marketing Operations to define long-range optimisation and transformation priorities
- Provide thought leadership on marketing technology, data architecture, and workflow design to improve efficiency and scale and progress the wider team to a best-in-class state
Process Optimisation & Standardisation
- Diagnose inefficiencies in current marketing workflows and build future-state processes that increase velocity, quality, and global consistency
- Create playbooks, frameworks, and standards that scale across markets, regions, and business units
- Design governance models ensuring sustainable adherence to best practices
Automation, AI & Workflow Efficiency
- Identify and drive automation opportunities (AI, workflow tools, orchestration frameworks, templates, macros, and rules-based logic)
- Evaluate and deploy new technologies or enhancements that support operational efficiency
- Partner with technical experts to translate requirements into actionable project plans for internal stakeholders
Change Management & Enablement
- Collaborate with the change and enablement lead to ensure successful adoption of new processes and tools
- Develop clear communication, training, and onboarding approaches for stakeholder groups
- Monitor change maturity and effectiveness, identifying areas to reinforce or improve
Consulting & Stakeholder Management
- Serve as an internal consultant to marketing and cross-functional teams, translating operational challenges into actionable solutions
- Facilitate workshops, assessments, and roadmapping exercises with business partners
- Influence senior stakeholders through data-driven storytelling and strategic recommendations
Qualifications
- Extensive experience in marketing operations, martech strategy, or demand generation operations
- Experience of project delivery against a maturity led framework in a complex stakeholder environment
- Knowledge of marketing technology stacks, with strong experience of workflow management tools
- Proven track record in process optimisation, workflow redesign, and operational scaling., ideally to include delivery of a workflow management tool
- Demonstrated ability to lead cross-functional workstreams and influence without authority
- Experience implementing or supporting organisational change, including training and enablement
- Background in consulting, transformation roles, or continuous improvement functions
Preferred
- Experience with AI-driven automation and workflow intelligence platforms
- Familiarity with enterprise-scale governance, privacy, and compliance frameworks
Success Criteria (First 12-18 months)
- Clear roadmap and prioritised themes for marketing effectiveness transformation
- Delivery of measurable workflow efficiency, automation, or process quality improvements
- Successful partnership with project, technical, and enablement leaders across the team
- Positive stakeholder feedback and demonstrable improvements in cross-team alignment
This posting is for a backfill position, meaning it is to fill an existing vacancy within our organization.
The targeted pay range for this position in the following location is / locations are:
Canada - Toronto Office TRO : 112,000 - 162,000 CAD / Annual
United States - Dallas Infomart Office DAI : 136,000 - 204,000 USD / Annual
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits
As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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