NomadDesk

Growth Strategist, Sports Consumer Strategy

The Growth Strategist - Sports Consumer Strategy is an individual contributor role responsible for accelerating audience growth, engagement, and monetization across USA TODAY Co.'s current and future sports product portfolio. Partnering closely with the Director of Sports Consumer Strategy, this role drives cross-functional initiatives that align editorial priorities, product development, and consumer revenue strategies. Leveraging data insights, lifecycle marketing, and experimentation, the Growth Strategist translates strategy into execution, optimizing consumer journeys, launching high-impact initiatives, and delivering measurable business results. This is an opportunity for a growth-minded strategist who thrives in a fast-paced, collaborative environment and is passionate about shaping the future of sports consumer engagement at scale. If you are a strategic thinker with a proven track record of success in executing sports marketing initiatives and promoting diverse sports products, we invite you to be part of a team that is shaping the future of USA TODAY Co.

Key Responsibilities:

• Develop and execute consumer growth strategies across USA TODAY Co.'s sports portfolio, driving audience growth, engagement, and subscription revenue through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation.
• Partner closely with the Director of Sports Consumer Strategy to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and revenue teams.
• Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reach and monetization of sports content.
• Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding revenue impact into growth initiatives.
• Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization.
• Define, monitor, and analyze key performance indicators, including engagement, conversion, CPA, ROI, and subscription metrics, and apply insights to continuously improve performance.
• Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works.
• Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results.
• Stay current on sports media trends, audience behavior, and competitive dynamics to inform strategy and identify new growth opportunities.
• Manage priorities and resources effectively to achieve team goals.

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 5+ years of experience in sports marketing, consumer marketing, brand management, or related roles.
• Demonstrated success driving audience growth and/or subscription monetization for digital products or content brands.
• Strong strategic thinking, analytical, and problem-solving skills, with experience using data to inform decisions and optimize performance.
• Deep understanding of digital marketing, fan engagement, and evolving sports media trends.
• Excellent communication and collaboration skills, with the ability to influence across cross-functional teams.
• Experience with market research methodologies and analytics tools.
• Strong interest in leveraging AI, machine learning, and emerging technologies to enhance marketing performance, paired with a commitment to continuous learning.
• Knowledge of branding principles and best practices.
• Experience with market research and data analytics tools.