Senior Content Designer, Language Systems, Human Interface Design
Description
Build the systems that scale clear, consistent, human experiences
Are you passionate about creating the standards, frameworks, and tools that help large organizations deliver clear, consistent, human-centered language? Our Human Interface Design (HID) organization shapes how millions of people understand and interact with automotive technology across vehicle, app, web, and voice.
Within HID, the Language Systems team defines and maintains the content and communication foundations that keep our product language unified, accessible, and trustworthy. We develop the guidance, guardrails, and systems that help designers work efficiently, and we assess and introduce the tools and processes that raise the bar for quality and scale.
What we do
Define and govern standards: We define language guidelines, best practices, terminology, and system-wide content patterns that ensure cohesion across platforms.
Evaluate and integrate tools: We assess emerging tools (examples: content QA, terminology management, AI assistants, Figma plugins) and implement them across workflows.
Document the system: We translate complex decisions into clear, comprehensive documentation that teams can rely on.
Build scalable models: We create governance structures that support consistent decision-making across products, teams, and surfaces.
Enable content designers: We provide guidance, tools, and processes that help writers work faster and more confidently.
Partner across the ecosystem: We collaborate with design, product, engineering, and research to ensure language stays clear, accurate, and aligned.
Why join us
Influence at scale: Your decisions will shape the clarity and coherence of experiences across GM's digital and in-vehicle ecosystem.
Lead critical systems: You'll help define the operating model for language quality and governance.
Advance AI for content: You'll evaluate, pilot, and integrate next-generation content tools into real production workflows.
Drive clarity and alignment: You'll guide cross-functional teams toward consistent language and decision-making.
If you're excited to build the language systems infrastructure that powers world-class experiences, we'd love to meet you.
Job description
General Motors is seeking a Senior Content Designer, Language Systems to establish and scale the standards, tools, and processes that support consistent, high-quality content across HID. You will set communication standards, establish frameworks and processes, and lead the creation and implementation of a governance model that promotes quality content across experiences.
Responsibilities
- Build and evolve governance models-including workflows, decision frameworks, review practices, and change-management processes-that scale content quality across teams.
- Evaluate, pilot, and operationalize AI-enabled content tools like linting engines, terminology platforms, writing assistants, and evaluation tools to improve consistency and efficiency.
- Establish criteria and assessment methods for tool selection, ensuring solutions align with HID workflows, design systems, and content quality goals.
- Create clear, authoritative documentation-standards, playbooks, patterns, system guides, and reference materials-to support large-scale adoption.
- Collaborate with the design system team to embed language foundations into components, patterns, and UI guidance.
- Write and refine content directly in Figma to validate standards against real flows, wires, and UI constructs.
- Partner with mobile, web, and vehicle content designers to ensure terminology and patterns remain aligned across connected journeys.
- Lead working sessions, audits, and reviews to enforce governance practices and ensure consistency across teams and platforms.
- Lead the HID studio in systems thinking, tool adoption, and decision-making related to language quality and governance.
- Advocate for clarity, consistency, and system integrity across product and design partners.
Minimum qualifications
- A portfolio demonstrating systems thinking, content design maturity, standards creation, and successful integration of technology and tools in content processes.
- Strong technical proficiency in Figma, components, plugins, and variables.
- Strong sense of ownership and ability to create structure in ambiguous environments.
- Experience shaping governance models, playbooks, or tool strategies for content systems.
- Deep understanding of human interface design principles and how language contributes to usability.
- Strong UX writing instincts with a preference for precision, clarity, and minimalism.
- High comfort level with technical concepts; ability to understand engineering and product terminology quickly.
- Experience with content quality or AI-enabled tools (Ditto, Acrolinx, and Markup AI strongly preferred)
- Expertise in information architecture, taxonomy, and structuring complex content systems.
- Confident presenter skilled at driving alignment and influencing executive stakeholders.
- Collaborative, kind teammate who contributes to a positive, supportive team culture.
- Experience developing standards and governance documentation.
Additional strengths we value
- Background evaluating AI/ML models, language-based tooling, or rule-based quality systems.
- Experience with multi-modal or non-traditional interfaces (vehicle, voice, embedded systems).
- Familiarity with content operations and large-scale documentation systems.
The salary range for this role is ($105,600 -$140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.
The selected candidate will be required to travel < 25% for this role.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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